About Us

Carry The Load is a non-profit dedicated to providing active, meaningful ways to honor and celebrate the sacrifices made by our nation’s heroes — military, law enforcement, firefighters and first responders.

Carry The Load was co-founded by Clint Bruce and Stephen Holley. It all started when Bruce, a former Navy SEAL and war veteran, was sitting at a barbecue on Memorial Day. As he thought about the friends he lost in combat, he couldn’t help but notice that the people around him had a very different view of what Memorial Day meant. See the full story in the videobelow.

What started as a mission to restore the true meaning of Memorial Day has broadened to include more than just our military heroes and more than just the one holiday. Carry The Load works to bring all American’s together to participate in honoring our nation’s heroes every day.

Carry The Load Shop is the official store for the Carry The Load organization.

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HEROES CHALLENGE

Raise Awareness Through Your Workout

The Heroes Challenge is a fitness challenge developed to raise awareness of Carry The Load’s mission — to remember those who have served our country and encourage all Americans to participate in honoring them. Use your workout to celebrate U.S. military, law enforcement, fire fighters, and first responders.

Register as an individual or gather a team to test your strength in this fitness challenge designed by military experts! Join Carry The Load to participate in the Heroes Challenge at a location near you or participate virtually.